VIDEO: Rocky Dawuni – ELEVATION (Official Video) directed by Sairam Sagiraju in India, from his #BeatsOfZion Album.
Rocky is the next generation of Afro-beat, voicing the concerns of the voiceless with a great
African, Jamaican and American orchestra of musicians forging a new sound with him in
compositions that reflect both the past and a path to inform the future. “ Reggaeville
Rocky Dawuni is debuting his brand new Elevation video TODAY from his most
recent album “Beats of Zion. With its message of championing the underdog,
“Elevation” aims to depict global diversity in everyday life and spotlight the unsung
heroes who are critical to making a difference in many communities and societies. It
is a visual statement of aspiration and personal empowerment. The visuals, filmed in
India by director Sairam Sagiraju, utilized multiple locations along the route from
Bangalore to Goa depicting India in diverse ways as a visual metaphor of inclusion
Dawuni is seen as a traveling griot interacting in scenes and identifying with various
groups; promoting girl child education, empowerment of untouchables, the celebration of
elders, protection of wildlife and the celebration of rural life to create this exhilarating
feast of colors, sound, and spectacle; all propelled by uplifting lyrics and grooves of
this Nyayabinghi, Reggae and Pop fusion!
Rocky Dawuni, the international music star/global ambassador and humanitarian
activist released his highly anticipated 7th studio album Beats of Zion in March of
2019 through Six Degrees Distribution.